The Dean Law brand had endured for over 20 years in the Otago/Canterbury Market and it was time for some overdue action of its own. We discovered, through brand workshops, the defining key aspects, which came to the forefront. Known for its professional and highly trained staff and service, it was a case of elevating the brand to make it more appealing to it’s growing customer base. With the project spanning copywriting, branding, print and digital, we were able to bring the focus back to reconnecting with their core values of quality, value and sustainability.
